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| A.V.George, Kelvin Group, Kuriachira, Thrissur |
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After obtaining an electrical diploma from an I.T.C, like many, A.V.George too began his career by doing wiring-related contract work. But while carrying on this work, he made an observation that even better known brands of fans have many things to be desired, including after sale service. That became the inspiration for starting his own business.
With Rs.5000 given by his father, George started a small distribution centre that initially dealt in fans manufactured by Small Scale Industries from Hyderabad. Since complaints about quality of the products were dealt with by replacing the product supplied, the customers’ confidence and thus the business grew. This went on for 5 years. Then his dreams began to soar again. Why not manufacture the fans in Kerala itself, he wondered. His acquaintance with Kochouseph Chittilappally of V-Guard made him confident about the project.
Thus in 1993, with investment of Rs.1.5 lakhs, George started Alena Industries at Ancheri. Though KSEB created a few initial hurdles, once the industry started functioning, success soon followed. By ensuring the quality and by customizing the 350 odd parts required for the production of the fan, he could manufacture quality fans. Added to it, the knowledge of the market, the skill of the workers and self confidence created the right climate for the success of the venture.
Beside selling through the 500 dealer network in Kerala, the product has attracted attention in neighbouring States also. And gaining from the success of the fans, George started the next venture, Kelvin Appliances, to manufacture home appliances like mixie, grinder, pump etc. With 5 companies under it, the Kelvin Group now manufactures computer, air conditioner, water heater, inverter, vacuum cleaner, cooker etc. The Group is active in social commitments also. Computer education for 2000 village school children in a 2-month programme is a notable such initiative.
Among awards and accolades that have come his way are Rashtriya Ratan Award of Global Economic Council, New Delhi, Nehru Peace Foundation award, Industrial Excellence award etc.
Courtesy: M.K.Rajasekharan, Mathrubhumi, February 23, 2004
Contributed by: Administrator
