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November 30, 2003 

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  NARAYANAN MOOSE: EXTENDING THE CENTURIES OLD FAMILY TRADITION OF AYURVEDA
Ashtavaidyan E.T.Narayanan Moose, Eledath Mana, Olloor, Thrissur

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Tracing back its ancestry to the hoary times of Parasurama, the ayurveda tradition of Eledath Mana of Olloor, Thrissur has entered the modern phase with its present head, 69-year-old Ashtavaidyan E.T.Narayanan Moose.

Moose, who had no formal schooling, learned the arts and sciences relating to ayurveda from various masters and started independent treatment at the age of 26.  If his father Padmashree Neelakantan Moose started the Vaidya Ratnam Oushadhasala, Ayurveda College, Nursing Home and Research Centre, Narayanan Moose has consolidated the family gains and is steering the enterprise into the modern era.

With 15 branches and 428 agencies in and outside Kerala, the Rs.14.5 crore annual turnover Oushadhasala produces around 600 medicines.  Even while using a modern processing plant, the family follows the traditional methods in the combination of ingredients and methodology of manufacturing. 

It is the undiluted quality of medicines that has endeared Vaidya Ratnam products to people, says Narayanan Moose. The Rs.2 crore Nursing Home with cottage facilities has been set up at Olloor for inpatients.  The research centre at the Mana has been recognized by the Central Science and Technology Department.

Narayanan Moose examines the patients at home, from 10 in the morning till 4 in the afternoon and then from 5 pm to 9 pm.  It is after 9 pm that he finds time for bath, reading, dinner, reply to letters etc.  His day does not end before 1 o’clock at night.

There is a lighter side to his extended hours of working , as his staff would recount.  Armed with a good amount as gift, he invariably visits his newly married staff on their wedding day.  But it is the timing of the visit that bugs the bleary eyed couples.  By the time Moose completes his routine work and visits them it would be almost 1 o’clock at night!

 

 

 

 

Courtesy: C.M.Vinod Kumar, Mathrubhumi, March 3, 2003 & Bindu K.Prasad, Malayalam Weekly, May 23, 2003

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