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Soon
Vinaykumar
resigned his job, came back to India and contacted R&D enterprises
in India
to develop a commercial product of similar nature.
And after 3 years of research, he was able to
arrive at a product made of wheat bran that was leak proof,
microvave-friendly,
disposable as cattle/fish feed or firewood or even as kitchen waste.
So
Vinaykumar, ex-insurance man, together with his wife Indira, an ex-banker, formed
VIR which operates from Angamali, Ernakulam. Daily about 1000 plates
are
manufactured in sterile environment using machinery.
The customers are mainly those who wouldn’t
mind spending a little more as part of ecological responsibility. These include event management groups that
arrange weddings and parties. Entities like Club Mahindra are also
among their
clientale. Of late, even thattukadas or wayside eateries have also
shown
interest in the product since washing traditional plates is a hassle
for such
microenterprises.
Another
product manufactured by VIR is straw made of rice flour.
They have plans to expand the products to
include cutlery like spoon, knife and fork soon.
Unlike the
Polish company, who were reluctant to share their product details, VIR
is ready
to share it with anyone in the world. Already
some firms from UK, Russia and Nigeria have approached them for tie-ups.
