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| Haridas, Pathuchira, Kollangod, Palakkad. Mob: 9447360244, 9539883250 |
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His broom
is capable of not only sweeping the floor, but can even be used for breaking a
coconut. That is because of the strength of the ring used as its handle. Not only
that. This coconut-leaf based broom is
flexible enough to be bent.
Haridas of
Pathuchira, Kollangod, Palakkad, innovated the lowly broom to make it more user-friendly
and long-lasting initially for his own personal use. Once the design was done, he started thinking
of making it into business.
Because he
is from Pathuchira, he had branded the broom also as Pathuchira. However, based on feedback from a cine
artiste, the name has been subsequently changed to Thooval.
The raw
material for its production is supplied by about 250 senior women who collect
the same from coconut leaves available with them. Thus, these old women between 60 and 80 years
of age, who are incapable of earning some money otherwise, have been provided a
job and a small income.
The broom
is in demand in other districts of Kerala and even outside. There are brooms of various lengths to make
the sweeping suitable for the user without bending the spine.
King Bros Media, February 2025
