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September 21, 2021

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GEETHA: BLIND ENTERPRENEUR PRODUCING and selling LOCAL GHEE AND CURD



Geetha, Amala Nagar, Thrissur


Geetha was another homemaker in Amala Nagar, Thrissur till the wave of covid affected the job of her husband.  Then, though blind, she saw the need to augment her family income.  So she hit upon the idea of making curd and ghee on a small scale and selling it to the needy nearby.

She started by buying milk from the nearby farm and producing curd and ghee out of it.  Soon her ghee was a hit in local circles.  As the demand increased, she started buying 24 litres of milk from the farm daily.  That much milk is needed to produce 1 litre of ghee.

The butter is produced by churning curd in an earthen pot.  Later it is melted and ghee is poured into glass bottles for online sales.  All the work associated with ghee production from buying milk to churning and online selling are done by her.  Home to Home is the brand name of the produce.

The covid wave has given a fillip to her pickle sales too. From quail egg to Ambazhanga, many pickes are produced by her.  For this purpose, she keeps about 100 quails and some 50 local hen.  The upkeep of these fowls is also done by this tireless worker.

Geetha was a healthy child till her 8th standard, when some ailment robbed her completely of eyesight.  She studied at the blind school in Ernakulam. She lives in a rented house along with her husband Salesh and two children, Gazal and Gaya.

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Mathrubhumi, July 3, 2021

 

K


''Much effort, much prosperity."