GEETHA: BLIND ENTERPRENEUR PRODUCING and selling LOCAL GHEE AND CURD
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Geetha, Amala Nagar, Thrissur |
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Geetha was
another homemaker in Amala Nagar, Thrissur till the wave of covid affected the
job of her husband. Then, though blind, she
saw the need to augment her family income.
So she hit upon the idea of making curd and ghee on a small scale and
selling it to the needy nearby.
She started
by buying milk from the nearby farm and producing curd and ghee out of it. Soon her ghee was a hit in local circles. As the demand increased, she started buying
24 litres of milk from the farm daily.
That much milk is needed to produce 1 litre of ghee.
The butter
is produced by churning curd in an earthen pot.
Later it is melted and ghee is poured into glass bottles for online sales. All the work associated with ghee production from
buying milk to churning and online selling are done by her. Home to Home is the brand name of the produce.
The covid
wave has given a fillip to her pickle sales too. From quail egg to Ambazhanga, many
pickes are produced by her. For this
purpose, she keeps about 100 quails and some 50 local hen. The upkeep of these fowls is also done by this
tireless worker.
Geetha was
a healthy child till her 8th standard, when some ailment robbed her completely
of eyesight. She studied at the blind
school in Ernakulam. She lives in a rented house along with her husband Salesh and
two children, Gazal and Gaya.
Mathrubhumi,
July 3, 2021
